Thursday, May 4, 2017

Laneige Waterful Sharing Campaign 2017 ❤

Laneige Waterful Sharing Campaign is back again this year to extend provision of clean water for rural communities. Its commitment to provide rural community with access to clean water is being manifested through its continued collaboration with Global Peace Foundation (GPF) to carry out the 4th installation of its corporate social responsibility (CSR) initiative, 'Waterful Sharing Campaign'.


Brand committed to relief underprivileged communities with access to clean water since 2014.In resuming 2016's efforts, the beneficiaries of Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak, will receive an additional 4 water filtration systems each, in addition to the previous installments, to aid the increasing demand for clean water in the village. Inclusive of this year's chapter of the initiative, a total of 880 residents across 4 villages including the newly identified Kampung Padang, Pahang as well as Kampung Poh, Perak will benefit from this annual CSR campaign.


The prearranged filtration system that is going to be installed in these villages will be a South Korean manufactured high-volume, point-of-use community water purifier with a built-in safe storage, which provides microbiologically safe drinking water for schools, health facilities, workplaces and community settings This portable filtration system is also chemical free, further preventing the spread of waterborne diseases. The 50-litre tank with a 12 L/hour filtration capability will ensure a continuous supply of clean water to the residents.

VIPs and members of the media made their pledge.
This campaign will see Laneige raising RM100,000 through the sale of its ‘Refill Me’ Water Sleeping Mask which now comes in a new Lavender Scent for a limited time. Customers will receive a complimentary ‘Refill Me’ limited edition water bottle along with the purchase, in which RM10 from the sales will be directed towards the Laneige Waterful Sharing Campaign 2017 Fund to aid the installation of the 30 water filtration systems in the respective settlements.


Miss Foong Winnie, the Brand General Manager of Laneige Malaysia mentioned that there is greater recognition that water, particularly access to clean water, is at the root of some of health issues, and today’s common consensus exists that every individual regardless of their location and social economic well-being, should be privileged of access to clean water. In light of that, Laneige Malaysia hopes to earn public’s support and awareness in a collective effort to aid these communities through each installation of their annual CSR campaign.

Miss Foong Winnie, Brand General Manager of Laneige Malaysia
The Waterful Sharing Campaign 2017 will be held over a duration of 3 months from 1st May to 31st July 2017. Public can head to Laneige’s Beauty Roadshow across Malaysia from 8th May onwards to purchase the ‘Refill Me’ Water Sleeping Mask and get receive a complimentary ‘Refill Me’ Limited Edition Water Bottle as well as a sticker to pledge your commitment for this campaign.

'Refill Me' Water Sleeping Mask  

'Refill Me' Limited Edition Water Bottle 

For more information on Laneige Malaysia’s Waterful Sharing Campaign, do check out their official website at http://www.laneigewaterfulcampaign.com.my or Facebook page at http://www.facebook.com/laneigemalaysiaI seriously can't wait to lay my hands on the limited edition Sleeping Mask (Lavender).*winkz*




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