JOHNNIE WALKER® BLACK LABEL® launches MAKE IT BLACK, a series of events designed to bring to life the boldness and intensity of the new campaign for fans to enjoy. Following two successful club level events, JOHNNIE WALKER® is taking MAKE IT BLACK to a new level, hosting the largest and most exciting event on this Friday, 31st October in Kuala Lumpur, Malaysia by invitation only.
This campaign serves as a significant milestone for the brand as it evolves away from the classic image of JOHNNIE WALKER® BLACK LABEL® into an edgier, more vibrant personality. Inspired by Generation Y, the young, independent risk-takers, MAKE IT BLACK aims to inspire consumers to leave lasting impressions through making bold decisions.
JOHNNIE WALKER® is going to blow everyone away with the awesome lineup from numerous local talents to people who have mastered their craft to create a showcase performance on the Halloween night.
You can also check out the new JOHNNIE WALKER® BLACK LABEL® advert below. This campaign has been unveiled by JOHNNIE WALKER® BLACK LABEL® with the international artist, Mattia Biagi as part of the JOHNNIE WALKER® CHARACTER series. This fresh direction celebrates the individual taste and personality profiles of the different JOHNNIE WALKER® variants.
For more information on the MAKE IT BLACK events and campaign, visit the JOHNNIE WALKER® Malaysia Facebook page: https://www.facebook.com/JohnnieWalkerMalaysia. Hope to see you guys there on 31st October! Let's party on a Halloween night! :D
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